Facebook Trying To Launch Online Payment Method For Mobile In Future

There is no doubt that Facebook is developing a Web payment platform rival those of Google, Amazon and eBay (PayPal). But Facebook can also be looking to break one of the biggest nuts in the online payment world, which is mobile. Facebook spokesperson Kathleen Loughlin confirmed reports that the social networking site has hired Prashant Fuloria, a former Google employee who worked on Google Checkout; given Facebook's clear focus on mobile web applications, Fuloria's direction is clear.

Principal roadblock to facilitate mobile payments, mobile operators themselves. In order to charge customers for Web sites to choose between two equally deadly poison: allow customers to charge products or services to their wireless bill, which is transparent and simple, but cost provider for almost 30 percent of the transaction price or other they have to ask customers to select a payment method as a credit card or PayPal or Google Checkout account. Mark Curtis, CEO of dating and social networking site Flirtomatic, said that the size of the transaction fees collected by the carriers means that he can not sell genuine goods unless the customer does not know what the price should be. Men may be willing to pay 30 percent above market prices for sending flowers to a new boyfriend, but it is there. The other poison - using a payment system - stops transaction cold, unless customers have already used it on their mobile devices in this area.

Her Facebook payment cycle platform comes in. Facebook has over 200 million active users (people who have visited at least once in the last 30 days), which means that the odds are pretty good that a mobile user already has an account. And Facebook has established a close relationship to its base - a relative heat-treated by the heat of what can only be described as a lovers' quarrel over the fundamental issues of trust and privacy. I have absolutely no problem to think that members should rely on Facebook with a payment platform that they can use to pay for the goods sold by retailers over the Internet using Facebook Connect, which is used by members to "combine their Facebook experience with all participating Web, desktop or mobile device. "

Note that even back in December, Facebook's release emphasized the mobile aspect of this feature. Despite the many road blocks, customers have shown a greater willingness to pay for products and services through mobile devices than traditional web-surfing devices, Curtis of Flirtomatic told me. And where Facebook is concerned, he agreed that "mobility is a critical part of what they see."

One indication of the importance Facebook places on the mobile: the fourth person in the company's organizational chart, after chief executive Mark Zucker Berg, and in front of COO Sheryl Sandberg, are Chamath Palihapitiya, the company's Vice President for growth, mobile and international.

Despite the size, or perhaps because of it - and how it came to be so big - Google has not come close to establish the kind of stranglehold on the payment that it has on search; PayPal is painful for both suppliers and customers that explains why the was not taken in spite of being the only obvious choice for so many years, and Amazon has not given someone a convincing reason to register unless they purchase directly from Amazon. Facebook has a huge user base and a convincing reason to sign up, that it has not rushed a payment system to the market shows how important it believes this to his future. And unlike Beacon or design, this is not something that members will forgive and forget if the area is it wrong the first time.